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Taylor Swift Weekend: $33 Million Made from Infomercial Movie for New Album, More than 5 Times Box office for The Rock’s Wrestling Movie

Roger Friedman -
Ka ching! Taylor Swift Weekend continues. "The Official Album Party Release Infomercial" made $33 million in three days. The "film" plugs her new album, "The Life of...

Taylor Swift Jumps the Shark with “Surprise” Extra CDs to Sell Us Now That “The Life of a Showgirl” Could Set a Record

Roger Friedman -
Taylor Swift is a merchandising maven. As I've said before, Harvard should let her take over the business school. Now that her album, "The Life of...

Taylor Swift Not Allowing Individual Tracks from “Showgirl” to Be Downloaded, to Drive Up Album Sales and Protect the Songs

Roger Friedman -
I was wondering why no singles from "The Life of a Showgirl" were showing up on iTunes. Turns out it's not going to happen. Swift and...

The Jackson 5 Motown Songwriters Won’t Be Happy When They Hear “I Want You Back” as Taylor Swift’s New Song, “Wood”

Roger Friedman -
Many of the Jackson 5 songs were written by Fonce Mizell, Freddie Perren, Deke Richards, and Berry Gordy. They called themselves The Corporation. The music was...

Taylor Swift “Showgirl”: The Fix Is In as iTunes X Account Posts for 1st Time in Six Years, Rolling Stone Turns Over Magazine to...

Roger Friedman -
Before September 10th of this year, iTunes hadn't posted a Tweet, now an X, since 2019. That was six years ago. Suddenly, about a dozen posts...

Taylor Swift Eyes $30-$45 Mil Weekend with “Showgirl” Infomercial Movie as Opening Day Takes $15.8 Million

Roger Friedman -
This weekend it's all Taylor Swift. Did you hear? She has a new album out! "The Life of a Showgirl," dropped Friday at midnight and has...

Taylor Swift’s New Album So Far Hasn’t Generated Any Hits on iTunes or Spotify But Rolling Stone Is All In

Roger Friedman -
What is going on here? "The Life of a Showgirl" album by Taylor Swift -- released at midnight -- is number 1 on amazon and...

Taylor Swift and the Jonas Brothers May Have to Decide If Their Songs, “Life of a Showgirl” and “Cool,” Sound Pretty Similar

Roger Friedman -
I can't take credit for this. Sean McNulty, who writes the excellent The Wake Up newsletter at The Ankler -- I guess he's a Jonas...

Taylor Swift Drops Airless New Album, “The Life of a Showgirl”: Is It Good? Is It Bad? Does it Matter? Marketing Machine is Humming

Roger Friedman -
Taylor Swift's latest album, "The Life of a Showgirl," has been out for 40 minutes. It's easily number 1 everywhere. Is it good? Is it...

Taylor Swift Promo Film “Life of a Showgirl” Sells Out Most Friday Shows at $12 a Pop, Will Be Number 1 at Box Office...

Roger Friedman -
It's not a movie. It's a souvenir. By the time Taylor Swift's promotional for her "The Life of a Showgirl" album hits theaters on Friday, the...

Taylor Swift “Showgirl” Album Top CD on Amazon.com 48 Hours Before Release, Includes a George Michael Cover of “Father Figure”

Roger Friedman -
Taylor Swift's "Life of a Showgirl" is already the number 1 CD on amazon.com some two days and 10 hours before its official release. The...

Taylor Swift Marketing Revs Up to 11 With “The Life of a Showgirl” Movie Opening with Release of New Album

Roger Friedman -
No one does marketing like Taylor Swift and her dad, Scott Swift. They should teach a course at Harvard. On October 3rd they drop Taylor's...
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