We see low numbers on Rotten Tomatoes. But zero– that is, 0– the goose egg, is rare. But such is the rating for “The Loft,” a lamentable release starring James Marsden (X Men, Hairspray), Karl Urban (Dr. McCoy on the rebooted “Star Trek” movies), Wentworth Miller (“Prison Break”) and Eric Stonestreet (“Modern Family”).

This is the first American movie for Belgian director Eric van Looy. Open Road and Universal are releasing “The Loft” here, although they will regret it. The budget is listed at $14 million.

Currently there are 13 reviews, and they are all negative. Steve Golin and Anonymous Content are listed as the producers.

Recently, “Mortdecai,” “The Boy Next Door,” and “Taken 3” all scored very low, but at least in the teens. A real zero is hard to get. Congrats to all involved!

Despite the horrid reviews, Open Road put “The Loft” in over 1,800 theaters this weekend. Compare that to Barry Levinson’s wonderful film “The Humbling” starring Al Pacino. Millennium/Alchemy had it in just 19 theaters last week. It’s not even listed in the boxofficemojo system as a release. Oscar winning actor, Oscar winning director, based on a book by legendary writer Philip Roth, costars are two time Oscar winner Dianne Wiest, hot young up and comers Greta Gerwig and Nina Arianda, herself a Tony winner. And Millennium/Alchemy just killed it, threw it overboard, buried it alive, drove a stake through its heart.

And “The Humbling” had at least a 52%. Go figure. I worry for Nicole Kidman’s “Strangerland” which just sold to Alchemy.

James Franco is going to direct an all star cast in a feature film based on John Steinbeck’s “In Dubious Battle.” This might be called a dubious move since Franco’s previous directing attempts based on novels by William Faulkner’s and Cormac McCarthy’s works haven’t turned out so great.

Indeed, Franco’s take on Faulkner’s “The Sound and the Fury” still hasn’t been released. His version of “As I Lay Dying” managed a meager 41% on RottenTomatoes and was barely released. It made just under $17,000. His “Child of God” (McCarthy) garnered a 38% and made $38,400.

“In Dubious Battle” will star Selena Gomez, Vincent D’Onofrio, Robert Duvall, Ed Harris, Bryan Cranston and Danny McBride. Really? Selena Gomez? Danny McBride? Until Franco can get real about casting, these things are not going to work. I love Selena Gomez’s pop songs, but seeing her in a John Steinbeck movie is not plausible.

Franco is very enthusiastic about film, which is always appreciated. But you can almost anticipate the tedious screenings at film festivals, and so on.

The producers include Franco’s producing partner Vince Jolivette, Andrea Iervolino (“The Humbling,” “All Roads Lead to Rome”), Scott Reed,  Ron Singer, Iris Torres, and someone named Lady Monika Bacardi. The latter is for the fizz. Gucci had been backing a lot of Franco projects, but it’s possible that since they’ve changed creative directors, that may be over.

Fox Searchlight is putting “Birdman” into the Ziegfeld for two weeks starting today. What better way to say We have the Best Picture? They’re going to show it in the world’s most famous movie theater. That is a great idea. And a great Oscar move– especially if they send Academy members in there for free. Imagine seeing Michael Keaton fly around on that huge screen! Is “Birdman” the Best Picture of the Year? Well, SAG and the Golden Globes have given it a good push. Better than “Boyhood,” “Imitation Game,” “Whiplash” or “Foxcatcher”? Who’s to say? I still think “Boyhood” is a masterpiece. But all the nominees are terrific.

Woody Allen’s new movie, a drama starring Joaquin Phoenix, Emma Stone, and Parker Posey, has a name. It’s called “Irrational Man” and will be released by Sony Pictures Classics probably this summer.

There’s no other information, but “Irrational Man” is the title of a famous study in existential philosophy by William Barrett, published in 1958. Barrett discusses the works of Kierkegaard, Nietzsche, Heidegger, and Sartre in detail. Barrett was so hugely influential that the great Walker Percy named his lead character in two novels for him. (If you’ve never read Walker Percy, now is the time.)

Woody told me last summer when I interviewed him for the New York Observer that he was just stunned by Phoenix as an actor. He also had fallen in love with Parker Posey. Emma Stone, obviously, is already among his favorite actors.

I have a feeling “Irrational Man” will run along the lines of “Match Point” and “Crimes and Misdemeanors,” and maybe “Blue Jasmine.” We’ll wait with anticipation and see.