Ronni Chasen, our beloved pal, so coldly and brutally murdered two days ago, was memorialized last night by her New York friends.

Producer Scott Rudin and long time publicity maven Kathie Berlin rounded up Ronni’s pals and brought them to the back room of Michael’s restaurant on West 55th St.

Among the teary eyed guests was actor Bob Balaban and composer Elliot Goldenthal. Harvey Weinstein paid an unexpected visit; he and Rudin set aside their differences in deference to Ronni.

Publicists and journalists from all over the city poured in and shared stories about Ronni including how she got her name. The New York Times’s Paula Schwartz divined from Ronni’s ex sister- in-law (they were still great friends) that the famed publicist had borrowed “Chasen” from the famed Hollywood restaurant Chasen’s. D’uh! It was a witty choice on Ronni’s part. Otherwise she’d have been Ronni Cohen.

Kathie Berlin, who worked at Rogers & Cowan eons ago with Ronni, was the only speaker. She recalled how Ronnie was at Warren Cowan‘s hospital bedside when he passed away. She also said that recently when someone had asked the old friends how long they’d known each other, Berlin replied: “forty years.” Chasen, she said, piped up: “25!”

“Ronni would not have been happy to see her age in the newspaper,” Berlin laughed.

Many of the guests are heading west for Ronni’s funeral on Sunday in Los Angeles. And while our memorial was the first of many ways to say goodbye to a friend, this is just the beginning. There are more questions than answers about what happened to her on Monday night at the corner of Sunset and Whittier in Beverly Hills. And this is a group of friends who want answers.

PS No fund has been set up in memory of Ronni Chasen. If anyone solicits money or requests donations of any kind, this a fabrication. One Hollywood publicist has been rumored to have asked for checks made out in his name. This is quite shameful. Ronni is survived by her brother, veteran Hollywood screenwriter Larry Cohen, and his five children.

In the last couple of hours all I’ve done is listen to people on the phone crying. Our friend–everyone’s friend–Hollywood publicist Ronni Chasen was brutally murdered last night in Beverly Hills. It seems like it was a car jacking but there are a lot of questions. She was shot, according to the police, five times in her Mercedes at the corner of Sunset and Whittier. If you don’t know the area, that corner at 12 midnight is desolate. It’s really the suburbs. Ronni was on her way home from the “Burlesque” premiere in Hollywood.

The shocking part of it is that Ronni was one of those rare people in Hollywood who everyone liked and admired, and many loved. She was so hard working, and so earnest, and loved what she did who she represented. The last few years at her own agency, Ronni and her associate Jeff Sanderson did a wonderful job promoting the composers of soundtracks for films. This year, she was also working with Michael Douglas and on a couple of films for Best Picture. But mainly she was busy touting the likes of Alexandre Desplat or Hans Zimmer. They’d never gotten so much attention before Ronni got to them.

What’s happened is a tragedy and a shock. We all accept random violence when we see it on the news. But when it’s one of your own, it’s unfathomable. Ronni, your family has endured a great loss. But your other family has too. You will be sorely missed.

Pictured: that’s Ronni in between Dev Patel and Freida Pinto, from working on “Slumdog Millionaire.” Jeff Sanderson is at left.