Woody Allen is going wide again. “Midnight in Paris” will hit $50 mil domestically either tonight or tomorrow. To celebrate, on Friday Sony Pictures Classics will send the comedy out wide again. It’s currently playing in around 338 theaters. At its height it was in 1,038 locations. Now SPC will go back to a big release to capitalize on fans who want to see the comedy a second time, or are now getting around to it. “Midnight in Paris” is Woody’s biggest hit ever, and destined for many awards and nominations this winter. Go Woody!
Meantime, “The Help,” the only other Oscar worthy pic so far of 2011, is building steam. It has taken over the Number 1 slot from “Rise of the Planet of the Apes” and is building nicely. Through Tuesday its box office take was $44.1 million. That’s for an sophisticated, adult-minded film featuring African American actors. Nice going!