Sunday, July 5, 2026

“Superman” Studio is Now DC Comics, Not Warner Brothers: Studio Badging is Gone as Marvel-esque Branding Takes Hold

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When the new, very good “Superman” movie opens, you might notice something missing: Warner Bros.

Gone is the Warner shield that opens all their movies. It was at the head of such Warner/DC movies as “The Batman,” “Justice League,” “Man of Steel” and “Batman vs. Superman,” for example.

But not anymore.

But in the new James Gunn world, “Superman” comes from DC Comics only. You won’t see the Warners badge until the very end of the end of the movie’s credits.

This seems to be a new branding effort in the James Gunn-Peter Safran era of DC movies. Marvel doesn’t blast Disney in fans’ faces. Same will now go for Warners.

Gunn and Safran are doing everything they can to distance their new movie from all the previous Warner/DC movies, many of which failed miserably. With “DC Comics” as the presenter, a drawing of the original Superman from the comic books at the head of the movie, they’re sending a clear signal to fans: this is different.

As Bugs Bunny would say, “That’s all, folks!”

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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