“The Drama” has begun.
Robert Pattinson and Zendaya opened last night in a movie that seemed like a rom com but is a dram-com.
Box office was middling to meh with $1.7 million. It couldn’t have been too expensive to make, so a $10 million weekend would be okay.
But social media reaction to the film from the first audiences was puzzling. The people who posted were mostly turned off after they realized what the movie was about, and it’s not cannibalism.
It’s a seriously weird turn between the two main characters as one confesses previous thoughts of doing something violent. It’s like “When Harry Met Sally” and she passed on pastrami and substituted it with rage — and a pickle.
How will “The Drama” fare over the weekend? They’ve got some good crowds already booked for tonight. But that’s the power of these two new generation stars. Hard to say if that will carry the film for more than the short term.
PS There was a last minute premiere for “The Drama” last night — second night of Passover — at the down in the heels Regal Union Square. Like a lot of premieres in NY these days, the red carpet featured a lot of people you’ve never heard of, posing as if they were celebrities. I don’t know what the photographers do with these pictures. Sell them to the grandparents?
