Saturday, April 13, 2024

Taylor Swift’s Calculated Marketing Machine: New Album Announcement Timed to Winning Record Grammy Not By Chance Alone


What if Taylor Swift had not won a Grammy for Best Pop Vocal last night at the Grammys? How would she have announced her new album?

It’s all a little suspicious, isn’t it?

When Taylor hit the stage to pick up her 13th Grammy Award, she coyly let the news drop that “The Tortured Poets Department” was coming on April 19th.

At that moment all of her social media changed to feature the album cover and start pushing merchandise. It was as coordinated as a military takeover.

As in keeping with all Swift albums, there’s already a bonus track called “The Manuscript.” All the art direction is done and running today. There’s also a $35 version of the album that comes with a book full of arty photos.

So ask yourself: what if SZA had won last night? Or Miley Cyrus? What would Taylor’s people have done with all that pre-planned, ready to go marketing?

I was told several times over the last couple of weeks that Swift wouldn’t even commit to even attending the Grammys, let alone perform, if she wasn’t guaranteed a major win in advance. Even more oddly, all the main executives connected to her were seen exiting the main floor area of the Crypto Center before Album of the Year was announced. Did they know something we didn’t?

The timing of all of this is certainly worthy of a conspiracy theory. Taylor Swift is the best organized business since Apple. No stone is left unturned, ever. All of it is highly calculated and immaculately presented. This isn’t happening as a fluke, or by chance. I’ll bet the Harvard Business School will be offering courses soon in the marketing of this unique pop icon.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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