Thursday, May 30, 2024

James Bond “No Time to Die” Could Be Lowest Grossing Movie in Franchise Since 2002 “Die Another Day”


It’s not like they didn’t try everything. But the last Daniel Craig film as James Bond, “No Time to Die,” is not a massive hit at the US box office.

This weekend, “No Time to Die” made $7.8 million in theaters completing 24 days of release. This brings its total to $136 million.

For most movies, this would be a relief. But for “No Time to Die,” which was delayed for a year and cost closer to $200 million, it’s not that great.

Indeed, “No Time to Die,” if it gets to $150 million, will come in the lowest for a Bond film since 2002’s “Die Another Day” at $160 million. The number the Bond producers would probably like to get to is $200 million, where “Spectre,” landed in 2015. That’s a very long shot. And they won’t get near the massive high of “Skyfall” in 2012.

As I said, it wasn’t for lack of trying. But the pandemic coupled with the film’s length of nearly 3 hours made box office heights impossible to achieve.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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