Wednesday, June 19, 2024

See Bruce Springsteen’s First Ever Commercial, for Jeep, A Two and a Half Minute Soliloquy, No Song


Bruce Springsteen’s first ever commercial for a product is for Jeep. It lasts two and a half minutes and has no song. It’s called “The Middle,” and it’s shot in Kansas in the direct center of the country. The commercial is a spoken word soliloquy about everyone putting aside their differences. Interesting that Bruce didn’t wind up licensing a song but just himself. Very clever.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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