Monday, April 22, 2024

Rebel Smart: Madonna’s “Jimmy Fallon” Show Revives Album from the Dead on iTunes, Amazon

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Now, you can say it, kids: Madonna is back. Her appearance on Jimmy Fallon’s “Tonight” show was a confirmed success. Her album, “Rebel Heart,” was just about dead on the charts. But this afternoon, “Rebel Heart” is number 20 on iTunes with a bullet, moving from around number 84 to 32 to where it is now. Well played.

There’s more: The original “Rebel Heart” EP of five songs, released in a hurry after Madonna was “pirated” early on, is at number 42. And the song she cleverly performed “Bitch I’m Madonna” is at number 107 out of nowhere. My guess is the song will pick up momentum and perhaps become an unqualified hit. Wouldn’t that be something?

(A friend suggests that they just release the Fallon performance as a video, and skip Madonna’s usual $10 million follies.)

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Even more interesting: The digital download of “Rebel Heart” on Amazon.com is number 37 and rising fast. This means that Amazon customers, who usually like the physical CD, had a big impulse buy after Fallon and just wanted the album. They couldn’t wait for the mail.

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Madonna and manager Guy Oseary took a page from Barbra Streisand and manager Marty Erlichman. Streisand’s Fallon show propelled her duets CD, “Partners” into the stratosphere. Madonna’s Fallon segment was crafted similarly— Madonna was dressed in accessible way, no crazy nudity or sex talk, just fun, witty stuff. Her comedy routine was a dud, but it was in good fun so no one cared.

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The “Holiday” segment– performing her old hit live with Jimmy and the Roots– was a home run. But the coup de grace was the choreographed version of “Bitch” through the NBC hallways. It was ebullient and infectious. The old Madonna is back!
And yes, that’s Madonna’s 14 year old son Rocco in the video:

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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