Bye bye “Melania.”
The Brett Ratner-directed infomercial about America’s most hollow wife is in retreat.
Amazon/MGM is pulling the grievously panned film from 40% of its theaters starting tonight.
“Melania” is losing 799 theaters, leaving it in 1,204 venues.
This is after two weeks of playing to windy, cold rooms without people in them.
This is also after increasing by 225 theaters last week. Not surprisingly that didn’t work out.
There should be a similar or bigger cut next week.
Soon, “Melania” will go to the Amazon Prime platform, probably priced at $20 even for Prime members.
Yesterday, “Melania” fell 66% at the box office and took in just $303,261. Even that seems high since most theater seating maps should no tickets sold.
“Melania” is currently at 11% on Rotten Tomatoes, up from a low of 5% last week. It picked up two ridiculous reviews this week from Deseret News, and Armond White, a critic who was thrown out of the New York Film Critics Circle. He though this was Ratner’s best ever film — lol — which must have made even the director gag.
