Until Christmas night, Beyonce had not done much to promote her “Cowboy Carter” album.
While Taylor Swift, Billie Eilish, and Sabrina Carpenter have been everywhere pushing their songs, Beyonce seemed to drift away after the album’s release last spring.
But on Wednesday night, Beyonce came roaring back with her NFL half time show on Netflix during the Chiefs-Steelers show.
It didn’t hurt that 24.1 million people watched the game and saw the Queen Bey at her best. The performance sent “Cowboy Carter” to number 6 on iTunes albums, and “Texas Hold ‘Em” to number 30. They’d each been dormant for some time.
Beyonce’s NFL appearance made the best case ever for “Cowboy Carter” to win Album of the Year at next February’s Grammy Awards. Up til now, it seemed like Taylor Swift would just walk away with the award for Best Album without discussion. Her “Tortured Poets” album has sold over 6 million copies. Swift is a constant presence in the media. Her Eras tour was a $2 billion hit.
But now the Bey Hive is buzzing. “Cowboy Carter” is back in play. Beyonce has never won the top prize at the Grammys despite several worthy albums including “Lemonade.” But if she’ll stick to a campaign — maybe hit a late night show — Beyonce could have the award she has always deserved.
