Wednesday, June 3, 2026

Box Office: “It Ends with Us” Starts with $7 Mil in Previews Despite Middling Reviews

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Blake is lively after all.

Blake Lively’s “It Ends with Us” made a whopping $7 million last night in previews.

Reviews are middling but there’s strong interest from fans of Colleen Hoover’s best selling book.

Extra promotional help from Lively’s husband, Ryan Reynolds, and his buddy, Hugh Jackman, didn’t hurt.

There are still many questions, though, about director and co-star Justin Baldoni. He’s been snubbed by the cast, who don’t talk about him or take pictures with him. He wasn’t even at the London premiere. At the NY premiere he was largely ignored. What’s going on? Very strange.

We’ll see over the weekend if interest holds up in “It Ends with Us.” Aside from “Deadpool and Wolverine” there isn’t much out there, so this domestic drama about abuse may over perform.

Sony needs a hit. “Fly Me to the Moon” never launched. “Harold and the Purple Crayon” is DOA. Their only hit this year is “Bad Boys Ride or Die, ” which is nothing to brag about really.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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