John Krasinski’s “If” didn’t look so promising on Friday morning.
The family friendly, star packed comedy made just $1.75 million on Thursday in previews.
Friday’s receipts were ok, bringing the total up to $10.3 million.
It did seem like “If” was iffy, around $25 million for the weekend. Some box office prognosticators said it was supposed to do $50 million, which seemed grossly exaggerated.
In the end, $35 million is predicted, a lot better than anyone thought. Word of mouth must have been good since Saturday zoomed up to $14 million, and today is supposed to come in at $10 million.
Meanwhile, the Amy Winehouse movie “Back to Black” is dead, just $2.8 mil starting Thursday night. That film is going to “Rehab.”
Otherwise, it was Planet of the Apes at $26 million.
For some reason, Sony still has “Ghostbusters: Frozen Empire” in 819 theaters. It made $435,000 over three days. Total is $112 million. This series is over.
In a couple of weeks Sony is releasing the new “Bad Boys” movie with Will Smith and Martin Lawrence. I’m hearing a lot of chatter about the publicity junket re Smith, and also Lawrence’s appearance. Stay tuned…
