Last week, Fox News announced they were moving around their prime time schedule. Laura Ingraham is going from 10pm to 7pm where her abrasiveness may be too much.
Jesse Watters is sliding to 8pm, where now one is home since Tucker Carlson was evicted.
But the 9pm hour remains a problem with a name: Maddow. Rachel Maddow on Monday nights beats Fox’s Sean Hannity with a baseball bat. On Monday, Maddow had a 600,000 viewer lead over ol’ Sean. If she were on four nights a week, MSNBC would have the prime time lead.
At 10pm, MSNBC’s Lawrence O’Donnell also took Fox’s Ingraham easily. Agan, if Maddow returned on a more regular schedule, O’Donnell would also be in a great position.
Hannity is Fox News’s big issue. On his own, without competition, he’s fine. But against Maddow — or maybe any name journalist who’s got real bona fides — he’s toast.
It will be interesting to see if MSNBC can lure Maddow back full time for the 2024 election.
