Sunday, July 26, 2026

Box Office Doldrums Continue as “Beetlejuice 2” Will Be Only Hit This Weekend

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Labor Day has passed, and the box office is cold to the touch.

The only hit movie playing this weekend is “Beetlejuice Beetlejuice.” The long awaited sequel to “Beetlejuice” has about $136 million in the bank. Another $15 million may come in over the weekend.

Otherwise the box office is dry and arid with tumbleweeds named “Reagan” and “It Ends with Us” blowing though the popcorn stands.

What are we waiting for? Next Thursday comes a new “Transformers” movie and Demi Moore in “The Substance.” The latter is a horror film with a great performance by Moore — her best work ever. It starts out like a social satire and ends up like something from Guillermo del Toro.

And on we trod…

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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