Wednesday, July 17, 2024

The New Yorker Blows the Whistle on Google, and They’re Not Alone


Little by little, there is growing anger at Google for their mistreatment of small websites.

Since last September, Google traffic has dropped by 75% as the company has shifted to AI in indexing sites, searching them, and recommending them. Because th sites are tied to Google Adsense for advertising, all revenue has dropped to perilous lows.

Google doesn’t care. You can read about the latest frustrations in The New Yorker. It is, to use an expression, a “shit show.” The New Yorker article comes on the heels of a May 29th report described here and other venues: Google Search Algorithm Leak: Internal Docs Reveal Secrets of Ranking, Clicks, and More.

The fact is, Google is killing us, and lying to the so-called Search Engine Optimization “experts.” Those people are finally admitting they have no idea what to do anymore. Everything they’ve been told is untrue.

When will the government intervene? After business is burned down to the ground? Possibly. As the New Yorker article states: “S.E.O., in a way, has turned out to be a failure, in part because its best practices have proved too easily manipulable.”

Comments? Complaints?

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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