Friday, June 21, 2024

Ryan Gosling-Emily Blunt “Fall Guy” Going to Home Video Tomorrow After Very Short Run, Just 19 Days in Theaters


Well, this is a sad surprise.

Universal Pictures is throwing in the towel on “The Fall Guy.” The Ryan Reynolds – Emily Blunt action comedy will hit VOD and streaming tomorrow, May 21st. That’s just 19 days after it opened to a lot of fanfare.

“The Fall Guys” has made just $62.8 million in that time, and there doesn’t seem potential for much more. Total worldwide is $127 million. “The Fall Guy” got very good reviews and had two hot stars. But audiences didn’t connect with it. That’s too bad because the budget is pegged at $140 million.

Universal’s marketing department is one of the best, so this whole thing doesn’t make sense. What’s worse is that audiences are becoming accustomed to movies coming to their living rooms in just three weeks. Theater owners must be very disappointed and angry.

Will this be a trend? Unfortunately, I think so. “Civil War” is coming on Friday after six dragging weeks and $67 million. “Challengers” isn’t far behind.

But what if a film is a hit in theaters? Richard Linklater’s “Hit Man” is going to theaters on Friday, but just for two weeks. Then it goes to Netflix. The difference is that “Hit Man” is so good it should be very big in theaters. I don’t think that will matter to Netflix. I wish it did.

“The Fall Guy” on video will come with extra material.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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