Monday, June 17, 2024

Box Office: Star Loaded “If” Surprises with a $35 Mil Weekend After Unexpected Saturday Surge


John Krasinski’s “If” didn’t look so promising on Friday morning.

The family friendly, star packed comedy made just $1.75 million on Thursday in previews.

Friday’s receipts were ok, bringing the total up to $10.3 million.

It did seem like “If” was iffy, around $25 million for the weekend. Some box office prognosticators said it was supposed to do $50 million, which seemed grossly exaggerated.

In the end, $35 million is predicted, a lot better than anyone thought. Word of mouth must have been good since Saturday zoomed up to $14 million, and today is supposed to come in at $10 million.

Meanwhile, the Amy Winehouse movie “Back to Black” is dead, just $2.8 mil starting Thursday night. That film is going to “Rehab.”

Otherwise, it was Planet of the Apes at $26 million.

For some reason, Sony still has “Ghostbusters: Frozen Empire” in 819 theaters. It made $435,000 over three days. Total is $112 million. This series is over.

In a couple of weeks Sony is releasing the new “Bad Boys” movie with Will Smith and Martin Lawrence. I’m hearing a lot of chatter about the publicity junket re Smith, and also Lawrence’s appearance. Stay tuned…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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