Friday, July 12, 2024

Golden Globes Sign Five Year Deal with CBS: Awards Show is Back After Many Scandals

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CBS has signed a five year deal with the Golden Globes.

The much tarnished awards show scored a 9.6 million audience this year, evidence that home viewers still want it despite scandals.

Or maybe because of them.

The deal is with Dick Clark Productions, which is owned in part by the same company that owns Variety, The Hollywood Reporter, Billboard, and many other trade publications.

The Globes used to be run by the Hollywood Foreign Press Association. But the HFPA was disbanded over scandals concerning finances and diversity. They used to be on NBC, which passed on new editions.

It’s a win for the Globes, but CBS is now awash in special programming. One astute TV expert tells me:

“CBS will have the GRAMMYS & AMAs,  the CMT Music Video Awards, the Tonys and the Kennedy Center Honors. Then they are carrying the NAACP Awards and GRO awards which are ratings disasters, They have the Daytime Emmys and get the Emmys every 4 years, Paramount Global can also get CBS to carry the BET Awards as they play on multiple cable channels under the Paramount Global System  or even the MTV Music Video Awards. 

“It is like CBS will have an awards show every month, Is every show that industry’s biggest night or the “party of the year” or the “hottest night in country?  This is short sighted.”

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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