Sunday, April 21, 2024

Lady Gaga Joins MTV’s Video Music Awards As 1 of Few Actual Stars, Hopes to Revive “Chromatica” Album


The MTV Video Music Awards finally have a flashy centerpiece star for their woebegone coming show. Lady Gaga will be center stage, or center Zoom.

Other than The Weeknd, the VMAs so far are light on A listers. So far the list includes BTS, Doja Cat, J Balvin, Roddy Ricch, Maluma and CNCO, whoever that is. That’s not a great group.

Getting Gaga is a big deal since the show isn’t really happening in a venue. Performers will appear from outdoor locales, or something, or from their living rooms. Gaga has 9 nominations, and now she’s guaranteed at least a couple of wins.

Why is she doing it? Well, her album, “Chromatica,” was a punt. Released on May 29th, it sold 275,000 actual copies (CDs and downloads) with a total of 565K including streaming. Gaga couldn’t tour, so that didn’t help. But also no single caught on really except “Rain on Me” with Ariana Grande.

But “Chromatica” didn’t help itself. There are no ballads on that album, or even mid tempo numbers. There was nothing to latch onto for fans. After “A Star is Born” and “Shallow,” “Chromatica” was a disappointment.

But Lady Gaga has been able to salvage sinking ships in the past. Her “Joanne” album and the song “Millions Reasons” were dead until she did the Super Bowl, then sales went booming. So maybe she can do it again. I never count Stephanie Germanotta out. She’s a superstar and a huge talent. I’m curious to see what she does.



Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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