Tuesday, May 21, 2024

UPDATED Lady Gaga “Chromatica” Sales Were Hurt by News Cycle, Ironic Since She Postponed to Avoid Pandemic


UPDATE MON JUNE 1ST Saturday sales were also hurt. Total is now 120K total, 86K without streaming. This is a terrific album. I’ve really dug into “Enigma,” “Sine,” and “911.” Using 1More triple driver headphones and the sound is rich and deep.

SUNDAY MAY 31 What can do you?

Lady Gaga postponed the release of her “Chromatica” album for six weeks because of the pandemic. It was supposed to hit on April 10th.

She and Universal Music put off the release until May 29th. By Thursday May 28th things looked good. They had the top 2 singles on iTunes. All systems were go. It seems like “Chromatica” would blow up on release. There was even an online listening party scheduled.

Then disaster struck: first Britney Spears released her single, “Mood Ring,” which no one could have seen coming. It jumped to number 1, blunting Gaga on the singles chart.

Then, more seriously, the nation was plunged into riots, protests, and fires, violence, and arrests. The listening party had to be cancelled. Ardent fans bought the music, but the world’s attention was focused elsewhere.

“Chromatica” sold around 86,000 copies all day Friday. Most of that– 80,000– was paid downloads and CDs. The rest was streaming. It’s a good number but not a blockbuster. Promotion would have helped goose it, but the situation didn’t really allow it other than social media i.e. Tweets and Facebook posts.

Now we’ll see how “Chromatica” does this week.

BTW, “Mood Ring” only sold 7,000 copies on Friday. It didn’t even make the Buzz Angle top 5. And its little run at number 1 is over after two days. Gaga and Ariana’s “Rain on Me” is back at number 1.



Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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