Monday, April 22, 2024

Janet Jackson’s “Unbreakable” Falls 81.9% in Second Week, Follows Duran Duran, Prince


UPDATED with better math, but still maybe the biggest drop since before Madonna.

Janet Jackson– what have we done for her lately? Her “Unbreakable” album debuted last week at number 1 and sold 105,000 copies. Everyone was excited. I know I was. She got great press and great reviews.

But week 2 is a bust. “Unbreakable” fell 81.9%, from Number 1 to Number 7, and dropped to 19.3K copies. Ouch! Janet takes the record of biggest percentage drop from Madonna’s “MDNA.”

What happened? Well for one thing “Burn it Up,” the second single, with Missy Elliott, didn’t click anywhere. There was a brief buzz and then………….

Janet isn’t alone among 80s stars who can’t move product. Duran Duran’s “Paper Gods” came and went in the blink of an eye. And Prince’s recent album also sputtered out within two weeks. It’s hard out there!

It’s hard even if you’re a contemporary star. We still don’t know what happened to Sam Smith’s James Bond theme song, “The Writing’s on the Wall.” It died on impact with the real world. The single appears only on the “soft rock” radio chart at number 24, with almost no airplay.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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