Wednesday, April 24, 2024

Madonna “Rebel Heart” Drops 80% in Second Week– Second Biggest Chart Fall


Madonna didn’t beat herself this week. Her “Rebel Heart” dropped 80% in its second week on the charts, falling from number 2 to number 16. “Rebel Heart” sold 22,800 copies the week after its debut. When it launched, it sold around 120,00 copies. Her last album, “MDNA” had an 86% drop in its second week. So it’s a win-lose situation. This is the second biggest chart drop. On this week’s hitsdailydouble chart, Luke Bryan’s latest album dropped 63%

“Rebel Heart” suffers from the same problem as its recent predecessors– no hit single. The songs are good, and well produced. But no one’s looking for a hit. Madonna was once queen of the pop singles. But that’s when she had real tunesmiths writing for her. I heard her tell Howard Stern that she didn’t go back to songwriters like Billy Steinberg and Tom   Kelly, who wrote “Like a Virgin” because she didn’t like their other songs. How utterly ridiculous. They had a dozen other hits without Madonna.

But gone gone gone are Patrick Leonard, Steven Bray, William Orbit, and all the people who made hits for Madonna. In their place now are production teams who come and go, and have no vested interest in her success. They are also not radio friendly. After Daft Punk did so well with Nile Rodgers, who produced “Like a Virgin,” she should have asked him to come back. “Rebel Heart” has interesting lyrics, but you can’t sing along or dance to them.

Madonna’s total sales this week were 24,761. On the total chart, including all streaming etc, she finished at number 19.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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