Home Music Grammy’s Don’t Help Sales, Exactly, But Music Streaming– Stevie Wonder In Particular

The Grammys didn’t give any albums or tracks a particular sales bounce. On iTunes, things have remained pretty quiet with no surprise jumps on the charts of anything.

Audio streaming is a different story, however. Spotify says its most streamed song from the Grammys was Stevie Wonder’s “Another Star.” It jumped 635 percent. Stevie played “Another Star” during the Daft Punk segment with Pharrell Williams and Nile Rodgers. People who’d never heard it before probably thought, What’s that? Real music? Maybe they’ll dig into “Songs in the Key of Life” and Stevie’s many other classic albums. We can only hope.

Here’s some other info from Spotify:

Beyonce’s sexy show-opener drove a 52 percent increase in streams of “Drunk in Love” on Spotify from Sunday to Monday
Streams of Chicago’s “Does Anybody Really Know What Time It Is?,” performed with Robin Thicke, increased by more than 150 percent from Sunday to Monday
Streams of “One,” performed by Metallica & Lang Lang, increased by 125 percent
Whether or not they walked away with a Grammy, the following nominees and performers had the biggest wins on Spotify (according to increases in streamed tracks from Sunday to Monday):
Daft Punk: 205 percent increase
Paul McCartney: 126 percent increase
Kendrick Lamar: 99 percent increase
Taylor Swift: 67 percent increase
Macklemore and Ryan Lewis: 65 percent increase
Metallica: 63 percent increase
Keith Urban: 60 percent increase
Pharrell: 54 percent increase
Lorde: 46 percent
Spotify’s streaming data correctly predicted three of the top five categories:
Best New Artist: Macklemore & Ryan Lewis
Best Pop Solo Performance: “Royals” / Lorde
Best Pop Duo/Group Performance: “Get Lucky” / Daft Punk Feat. Pharrell Williams & Nile Rodgers

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