Home Celebrity Earth Day Is Like Xmas for Leonardo DiCaprio, Drew Barrymore, Other Stars

The 41st anniversary of Earth Day is here. And guess what? For some lucky celebs who have “green” profiles, it’s going to be like Christmas Day. I just got an advisory from a company called Distinctive Assets that a big group of A listers is being delivered a gift bag with a few hundred dollars worth of stuff.  The lucky group includes Jeremy Piven, Tom Hanks, Bill Maher, Adrian Grenier, Kate Bosworth, P!nk, Leonardo DiCaprio, Ed Begley Jr., Melissa Etheridge, Sheryl Crow, Natalie Portman, Daryl Hannah, Drew Barrymore, Ellen DeGeneres, Orlando Bloom, Jake Gyllenhaal, Cameron Diaz, Shalom Harlow, Cindy Crawford, Barbra Streisand, Alicia Silverstone, Ricky Martin and Courteney Cox.

Whether they like it or not, I guess, they get $300 worth of headphones and other stuff from a company connected to Bob Marley’s estate;  a pair of Earth Shoes ($119-$149), a variety of cosmetic stuff including a cream called Sun Chlorella that sells for $250 a tube; and the piece de resistance–a $10,000 service called the XTI Anti Germ Service– here’s the description:

“XTI Active-Shield 360™  is a revolutionary anti-germ, green transparent nanocoating for sterilizing consumer products (like phones, toys, cars, fabrics, pet beds, appliances) and interior surfaces in buildings (like walls, ceilings, carpets, toilets, desks, air ducts/filters). It provides the longest lasting and most powerful air purification, deodorization and germ-killing protection (99.9999% efficiency). The coating also removes harmful VOCs (volatile organic compounds), it is self-cleaning, regenerated by light and it is safe for humans consisting only of ultra-pure water and titanium dioxide (TiO2) nanoparticles.”

Yes, it’s fun being green — and pays–when you’re famous. Everyone else, don’t forget to recycle!

Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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