Wednesday, April 24, 2024

Black Eyed Peas May Rest While Fergie Rocks for Soft Drink

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No group works or tours as much as the Black Eyed Peas. With a bunch of Grammys and hits on their resume, the Peas, with will.i.am and Fergie as leaders, seem to be everywhere. Right now they’re on a tour that takes them to the end of August in Canada.

But “I gotta feeling” things may be changing, and soon. Sources say that Fergie is about to announce a major endorsement deal with a soft drink company. The multi-multi-million dollar backer is likely to be Coca Cola. Last year, Fergie teamed up with Slash of Guns n Roses fame for a Coke commercial. Everyone’s guessing the new deal is with Coke too.

Meantime, will.i.am has been telling friends that he wants to take a break from the Peas soon. That announcement may come shortly as well. An insider says, “They’re not breaking up, but something is happening along those lines.” Will has other interests, including quite a few in technology.

If the Peas take a break, Fergie will have a lot of options. The 34 year old could have a baby with actor husband Josh Duhamel. Although they had a rocky start, the couple is said to be on an even keel at the moment. Fergie could also launch a second solo album; her first one was a smash hit. And then there’s Broadway and movies. Fergie’s rendition of “Be Italian” in the movie “Nine” was the breakout success of that movie. She has unlimited options.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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