Thursday, July 2, 2026

(Watch-Listen) Justin Bieber’s Social Media Campaign Leads to Single Release “What Do You Mean?”

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What does Justin Bieber mean? This morning we find out. Bieber lucked out when Skrillex and Diplo took his demo of a piano ballad and turned it into “Where Are U Now?”

Today, in advance of an album release on November 13th, Bieber releases a single called “What Do You Mean?” He’s had an incredible build up from social networking. Whoever thought of putting a hashtag in front of the title, and then getting lots of celebrities to Tweet it out, gets a prize. The single has very high recognition.

But is it good? We’re about to find out.
UPDATE– The song is not very interesting except that Skrillex and Diplo have created fake African sounds a la Paul Simon’s “Graceland.” The song isn’t very substantial. What does he mean?

Anyway, his fans will break the internet this morning. I listened to it on Elvis Duran’s show. The deejay is just about pleading with his audience to like the song. God bless Clear Channel…

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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