Home Celebrity Justin Bieber in Desperation Mode: Ticket Selling Scandal, Burglary Hoax, Fading Album

Justin Bieber’s fifteen minutes of fame are coming to an end.

In a move of utter desperation, Bieber’s management– according to several entertainment sites–supposedly created a hoax this week to promote his new video. Bieber tweeted that his computer and camera had been stolen. Next, a lewd, nude picture of purportedly him turned up on TMZ. Then a new official video came out, and it turned out that the picture wasn’t of him, and that the video was the supposed material that had been stolen.

http://www.eonline.com/news/353581/justin-bieber-stolen-laptop-a-hoax-singer-releases-nicki-minaj-music-video-thanks-alleged-thief

The net-net: the song, “Beauty and a Beat,” has not caused much of a stir on iTunes, where downloads put it at around number 50. On YouTube, there have been over 5 million free viewings for the very expensive looking video, but– and this might be important– only 255,000 times have fans “liked” it. And 22,000 haven’t “liked” it.  “Beauty and a Beat,” disposable pop featuring Nicki Minaj (who has to be paid), is clearly a loss leader for the tour.

Bieber’s album, “Believe,” has not been much of a hit. Another single, “As Long as You Love Me,” has been a very modest hit.

And the tour: Bieber has started his tour with Carly Rae Jepsen in Canada, his birthplace. There, the ticket sales look ok. But in the US, it’s a different story. The secondary ticket market is flooded. Hundreds and thousands of tickets are available on Stubhub.com depending on the sizes of the venues. At Madison Square Garden, it’s a buyer’s market, that’s for sure.

And that’s interesting for everyone because a recent report out of Nashville suggest that Bieber’s management is scalping its own seats to make more money.

http://www.newschannel5.com/story/19616981/documents-show-bieber-is-scalping-his-own-tickets

Phil Williams, reporting out of Newschannel 5 in Nashville, uncovered a cache of documents that show how Bieber’s team is allegedly ripping off fans. According to Williams, Bieber’s management hasn’t responded to the accusations. It’s a must-read story, however, and explains why there are so many tickets on Stubhub. Of course, the irony will be that the marked up tickets don’t sell. The Bieber team could go to the cleaners.

Scooter Braun, Bieber’s manager, has been incredibly clever meantime about diversifying. He clearly has “45 rpm” ears. He picked up Carly Rae Jepsen’s single, “Call Me Maybe,” and turned it into the event of the summer. The album isn’t really selling, and she’s likely done. But Braun likely made a tidy sum from the single. By next year at this time he’ll be saying “Call me, maybe” to Jepsen.

Braun also picked up a novelty single from Korea, called “Gangnam Style.” It’s in the top 3 this week. It’s the “Mambo No. 5″ of 2012. No Bieber single has ever sold like “Call Me Maybe” or “Gangnam.” By the time Braun is done, he’ll be living in several mansions. The artists will be trivia questions. It’s the long tradition of the music business.

But with the allegations of scalping, the hoax with the nude picture and the stolen computer stuff, Braun–and his partners, which include Usher– have no doubt seen the darkness at the end of the tunnel. If I were Justin Bieber, and I owned that $100,000 silver car he drives around, I’d be selling it and putting the money into treasury notes right now. That is, if he actually owns it. Or anything.

6 replies to this post
  1. Seriously, who didn’t see this coming? Jonas Brothers anybody!

    When you market your artist to young girls, this is what happens. The “young” girls grow up and their musical taste changes.

    In my opinion Bieber’s people knew this day would be coming, that’s why they have him out there 24/7. Never giving his fans an opportunity to miss him in anticipation for a new project. They know they have to strike while the iron is hot.

    Moving from a child star into an adult star is not easy, especially when your core audience is made up of mainly one demographic. In this case young girls.

  2. I was wondering when you would come out of your cave, you troll. Desperation mode my foot. How about you try being a credible reporter for once. Actually list ALL the current big name pop stars that use the same methods for their, ticket sales. If having 2 back to back top 10 singles from one of the years best selling albums makes you desperate then what does one call a hack columnist with nothing better to do than look for ways to spew his disdain for an 18 year old performer who I can guarantee is more accomplished? You’re no better than a gossip blogger.

What do you think?