Home Celebrity Lady Gaga Falls to Number 2, Sales Drop Another 38%

It looks like Lady Gaga’s amazon sale really exhausted her audience. “Born this Way” sold only 105,000 in its second week. It dropped 38% from the previous week according to hitsdailydouble.com. That put it at Number 2, behind Adele’s “21” album. This is quite stunning since some Universal record execs I spoke to on Monday thought they’d hit at least 125,000. But “Born this Way” has already gone through four singles, and none of them except the title track ever got breakthrough attention. The amazon did two days of 99 cent sales, and the basic audience for Gaga bought the album–an album they would have bought anyway for $11.99. Of course, many point out that amazon paid the full wholesale fare on those albums and took the loss. But not really. Amazon scored by bringing new customers into their stores and to their Cloud service. The loser is indeed Lady Gaga and Interscope. “Born this Way” isn’t going to have “legs.” Instead of spending a year or six months on the charts, it’s headed to an eight week flameout. Meantime, the Broadway score album for “The Book of Mormon,” now the Tony winning Best Musical, came in at number 3 in its debut with 58,000 copies sold on smallish Razor & Tie. Not bad.

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Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
3 replies to this post
  1. Why would anyone buy a Gaga record when they already own the same music…Madonna

    Gaga missed the point…at the end of the day Madonna’s success and longevity didn’t come as a result of outrageous outfits or antics, ultimately it begins and ends with the music. Being influenced by one artists work is one thing but blatantly ripping off someone elses won’t work for long. Who needs band that copies the Beatles when the original already exists?

  2. She’s past news, she’s run her course. People get tired of those pathetic antics and the almost blatant copying of other’s music or musical styles is wearing a bit thin. 99 cents is more than the value of her music and that’s collectively between all her purchasers and not for each copy.

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