This weekend, hatemongers draped a sheet on an overpass on the 405 Freeway: “Kanye is right,” it read, “about the Jews.”

Fliers appeared in mailboxes and strewn on lawns in Jewish neighborhoods, all anti-Semitic.

All of this has been enabled by Kanye West. The Gap dropped him, so did Balenciaga. Adidas is under pressure to do the same, and they’d better do it quickly. Public sentiment on social media is rising against them.

But the most impact will come if Universal Music Group cuts ties with Kanye West immediately. His records or streams are distributed by UMG’s Def Jam label. In the last week, West’s total sales have dropped to almost zero. The public on to him. But now UMG and Def Jam have to make this move — not a suspension, a cancellation of all their business with Kanye West.

UMG recording artists must take a stand against West continuing with the company. That includes the Beatles — really Paul McCartney — as well as Elton John, Lady Gaga, Taylor Swift, and so on. Just looking the other way will nor work: that’s what happened in Germany in the 1930s. These artists must speak out. They have to take a clear stand that the promotion of anti-Semitism will not be tolerated, or rewarded.

Already nearly 75,000 people have signed a petition on change,org for Adidas to drop West as a business partner. The same kind of petition for Universal Music should be in place soon. Granted, West’s last few albums haven’t sold very well. But what happens when he hands Universal a new album espousing these criminal ideas? Will they just issue it? Or will they take a stand now, so it can’t happen?

Kanye West is having a bad week — deservedly so.

After doubling down on hate talk, anti-Semitism, and making horrible remarks, several groups have disavowed him. Balenciaga, the fashion house, has stopped doing business with him. The Gap will not continue with him. Vogue magazine said their relationship is severed for many reasons. Anna Wintour’s adult son and daughter are Jewish — their father is Jewish — so she actually showed some integrity for once.

Mid week, after story after story of West (do not call him “Ye”) persisting in anti-Semitic remarks, the bottom finally dropped out of his record sales. Most of West’s sales come from streaming. On Thursday, his streaming numbers week to week dropped from an average of around 9,000 a day to nearly zero– 159 copies. On Thursday, West sold zero physical albums according to Luminate.

On the iTunes and Amazon top albums charts, West has one or two listings on which he’s he’s a guest artist. On the Apple streaming chart, his sole single is more than a decade old–“Gold Digger” with Jamie Foxx. On Thursday, his sales just completely cratered. We’ll watch over the next couple of days to see if they bounce back. But it does seem like the public has had enough, finally.

to be continued…

Taylor Swift’s “Midnights” is a hit, to say the least.

The album itself, plus seven more tracks only available on streaming, set records on Friday. It’s Spotify’s most-streamed album in one day.

Indeed, “Midnights” is currently holding down most of the top 20 on Spotify’s daily singles chart. It’s also got most of the spots on iTunes’ top 20.

Is it any good? Most reviews are mixed. But “Midnights” arrived at a moment when there hadn’t been much in the way of big releases. Also, the album is marketed within an inch of its life. No stone has gone unturned. Swift and her team are superstars in this realm.

Hitsdailydouble.com is predicted first week sales of 1 million copies including streaming, CDs, vinyl, and downloads.