Such big news a few days ago! Adele’s “25” was made available on Spotify. What would happen?
The answer is: not much. The single “Hello” was already on Spotify, so that wasn’t news. But the rest of the album– surely that would take off.
Instead, as of this morning, about 48 hours in. of Adele’s top 10 streamed songs, seven come from old albums. Only “Hello,” “When We Were Young,” and “Send My Love (to Your New Lover)” come from the “25” album. “Hello” is her top streamed song with about 539 million plays.
But the second and third biggest plays are for “Rolling in the Deep” and “Someone Like You,” followed by “Make You Feel My Love,” “Set Fire to the Rain,” “Turning Tables,” “One and Only,” and “Rumour Has It.”
“Send My Love” is the number 10 track, with just 41 million streams. It’s number 21 among the top 50 tracks in the US.
Did Adele wait too long? Does it matter? She’s sold at least 10 million actual albums and downloads. Streaming may just be icing on the cake. And also, who needs to stream “25” if they’ve already got it? Not that many people, apparently.
