I did predict this would happen.
Jennifer Lopez has cancelled her summer tour. In reality tickets were not selling. JLo’s reasoning is to spend time with her family.
JLo’s album, “This is Me…Now” was a flop, which caused tickets not to move. Also a bust was her streaming full length video. But it was the album having no singles that caused the whole project to fall apart.
Lopez says she invested $20 million of her own money which presumably is now down the drain. This is no reason to be happy or snarky or to gloat. A lot of people’s lives are affected by this cancellation.
On top of that, there’s her current Netflix movie, “Atlas.” Even though Netflix says it’s number 1 among their viewers, the reviews were dreadful. And it’s not in any theaters.
There are two problems with JLo, professionally speaking: for the album the concept was wrong and no one wrote a decent song for her. For the tour, she needed a strong opening act to draw customers. She cannot do it alone.
Of course, there’s the whole marriage with Ben Affleck crumbling at the same time. You have to feel bad for her. 2024 has been a wipe out so far. She’s smart to take the summer and figure out what’s next. And believe, there’s plenty left, JLo is a brand name. She will be back!
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