Mariah Carey’s “All I Want for Christmas” has been a sales onslaught for two decades. In the last few years it hit number 1 during the holidays, along with its album called “Merry Christmas.”
Carey has made Christmas into her holiday, branding it with the song written by Walter Afanasieff. It got to the point where the record was ubiquitous.
Not so this years. The song is number 7 on iTunes singles chart, and number 3 on the iTunes Holiday chart. The album is number 31.
On top: Brenda Lee’s 63 year old “Rockin Around the Christmas Tree.” And Cher’s Christmas album is number 2 on the album chart, right behind a holiday album from the Philly Specials.
Mariah’s perennial hits are struggling with just two weeks to go before the holidays are over.
What happened? Over saturation? Just too much of a good thing? Or is it possible everyone who wants the song or album has it by now?
Without “All I Want,” Carey has low album sales during the year. It’s been a decade since she actually had a hit. Maybe this turn of events will inspire her to record a record of classics, something to show off her voice while its at its peak.
Meantime, appearing on “The Voice” has sent Reba McEntire’s “Seven Minutes in Heaven” back to number 1.
