Sunday, July 26, 2026

Netflix Box Office: Eddie Murphy’s Expensive New “Beverly Hills Cop” Trounced by Nicole Kidman-Zac Efron Romcom

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Can you call it a box office result?

Netflix doesn’t report a lot of numbers, but they do tell us which movies are seen by more people.

Over the July 4th holiday, they had a winner. It was not the big ticket movie we expected.

“A Family Affair,” starring Nicole Kidman, Zac Efron, and Joey King, easily took the top spot. The light romcom had 1.4 billion sampled views. No one really knows what that means except a lot of people tried it, and liked it.

Kidman handily beat Eddie Murphy’s “Beverly Hills Cop: Axel F,” which only had 646 million samples. This indicates a lot of things including that “Axel F” might not have been a hit in theaters since it reportedly cost a whopping $150 million.

“Axel F” has very middling reviews on Rotten Tomatoes — just 65%. But much worse is its audience rating — 81%. Netflix subscribers had little interest in it, and the ones who saw it didn’t much like it. The story of Axel F may finally be finished.

Still doing well on Netflix after six weeks is Richard Linklater’s “Hit Man.” This is one of the best films of 2024. There could be some awards future there, too. If you’re inside, sitting in front of an air conditioner, “Hit Man” is the best way to “kill” some time!

As for Kidman, she has managed to combine film and TV very deftly. And imagine — in AMC theaters, she gives her “magic” speech before her show film unspools. She’s probably the biggest real deal female actress right now.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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