Sunday, July 21, 2024

Netflix Box Office: Eddie Murphy’s Expensive New “Beverly Hills Cop” Trounced by Nicole Kidman-Zac Efron Romcom


Can you call it a box office result?

Netflix doesn’t report a lot of numbers, but they do tell us which movies are seen by more people.

Over the July 4th holiday, they had a winner. It was not the big ticket movie we expected.

“A Family Affair,” starring Nicole Kidman, Zac Efron, and Joey King, easily took the top spot. The light romcom had 1.4 billion sampled views. No one really knows what that means except a lot of people tried it, and liked it.

Kidman handily beat Eddie Murphy’s “Beverly Hills Cop: Axel F,” which only had 646 million samples. This indicates a lot of things including that “Axel F” might not have been a hit in theaters since it reportedly cost a whopping $150 million.

“Axel F” has very middling reviews on Rotten Tomatoes — just 65%. But much worse is its audience rating — 81%. Netflix subscribers had little interest in it, and the ones who saw it didn’t much like it. The story of Axel F may finally be finished.

Still doing well on Netflix after six weeks is Richard Linklater’s “Hit Man.” This is one of the best films of 2024. There could be some awards future there, too. If you’re inside, sitting in front of an air conditioner, “Hit Man” is the best way to “kill” some time!

As for Kidman, she has managed to combine film and TV very deftly. And imagine — in AMC theaters, she gives her “magic” speech before her show film unspools. She’s probably the biggest real deal female actress right now.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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