Monday, June 17, 2024

Box Office: Paramount’s “If” Opens to $8.5 Mil Friday, Heads to $25 Mil Opening Weekend


If? If Not?

It’s still unclear how Paramount’s “If” will do over all, but Friday night wasn’t bad. Receipts came to $8.5 million for a total including Thursday previews of $10.3 million.

The weekend total should come in around $25 million although that’s uncertain, too. Reviewers on Rotten Tomatoes were split at 50%, not exactly an overwhelming endorsement. The audience rating is 85%, or a B plus.

So there’s some interest in “If,” and if not, everyone — like John Krasinski and Ryan Reynolds — will return to their regular successes.

At the very least, “If” will not be the disaster story of the weekend. That distinction goes to Focus Features’ Amy Winehouse biopic, “Back to Black.” Total for Thurs-Fri is just $1.25 million. Reviews are terrible and there’s little interest in this film here anyway. It’s already made $23 million abroad, most of that from the UK.

Amy Winehouse died too soon. She had enormous potential to be as big as Adele, but she never got the chance. She had one hit in the US, “Rehab.” Her other sales are cult only. So if “Back to Black” makes $5 million here, Focus will be lucky. Put it on Peacock and call it a day.

More tomorrow…go to the movies, there’s plenty to see this weekend…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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