Friday, April 12, 2024

DOA: Jennifer Lopez’s New Album “This Is Me…Now” Debuts with Just 21,000 Copies Sold


This may be the costliest album project in history.

Jennifer Lopez’s new release, “THis is Me…Now” is dead on arrival. says it sold just 21,011 copies in its first week including 4,200 CDs or paid downloads, and 16,000 streaming equivalent sales. “Now” debuts at number 28!

Lopez says she sunk $20 million of her own money into the album and the short film that accompanies it.

The film has been panned everywhere. will release it next week. So far there are no reviews on Rotten Tomatoes.

Lopez made a lot of the fact this was about her marriage to Ben Affleck twenty years after they parted as lovers. This was a mistake, as most listeners just wanted some good dance songs. But the album is a bore, and Lopez’s thin voice doesn’t help. “Now” has not launched any hits on the singles charts, either.

But who would be the audience for this? Kids don’t care about JLo, certainly not in videos about ostentatious weddings. Older people — the fans who may see her in concert — just want to hear her original hits, in whatever augmented form they were made. Lopez is better off sticking to Netflix movies, like Adam Sandler. Formulas work great, and you’ve already got a paid crowd.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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