This may be the costliest album project in history.
Jennifer Lopez’s new release, “THis is Me…Now” is dead on arrival.
Hitsdailydouble.com says it sold just 21,011 copies in its first week including 4,200 CDs or paid downloads, and 16,000 streaming equivalent sales. “Now” debuts at number 28!
Lopez says she sunk $20 million of her own money into the album and the Amazon.com short film that accompanies it.
The film has been panned everywhere. Amazon.com will release it next week. So far there are no reviews on Rotten Tomatoes.
Lopez made a lot of the fact this was about her marriage to Ben Affleck twenty years after they parted as lovers. This was a mistake, as most listeners just wanted some good dance songs. But the album is a bore, and Lopez’s thin voice doesn’t help. “Now” has not launched any hits on the singles charts, either.
But who would be the audience for this? Kids don’t care about JLo, certainly not in videos about ostentatious weddings. Older people — the fans who may see her in concert — just want to hear her original hits, in whatever augmented form they were made. Lopez is better off sticking to Netflix movies, like Adam Sandler. Formulas work great, and you’ve already got a paid crowd.
