Monday, June 29, 2026

Tuesday Box Office: “Melania” Gets Smallest Increase of Any Studio Film Even with Manipulated Ticket Sales

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Tuesday is always a big day for mid week movie sales. Especially for “adult” movies.

Yesterday, all of the studio films had big increases from Monday’s ticket sales. Except for “Melania.”

The Brett Ratner infomercial rose just 27%. Everything else went up between 70 and 80 percent including “Send Help” and even “Shelter.”

The only other decline was for the self-distributed “Iron Lung.”

“Melania” is also the subject of speculation about its overall ticket sales. There are many offers for group sales, and possible sales of tickets for audience members who don’t show up — they’re just buying tickets online but not actually going to theaters or sitting through the panned film.

Indeed, none of the “Melania” ticket sales make sense. The only shows with sales are senior citizen discount screenings in the afternoons, and in the South or red states.

But all that may be over. Today, the 4:35pm show in Palm Beach is empty. See below.

 

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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