Wednesday, February 4, 2026

Tuesday Box Office: “Melania” Gets Smallest Increase of Any Studio Film Even with Manipulated Ticket Sales

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Tuesday is always a big day for mid week movie sales. Especially for “adult” movies.

Yesterday, all of the studio films had big increases from Monday’s ticket sales. Except for “Melania.”

The Brett Ratner infomercial rose just 27%. Everything else went up between 70 and 80 percent including “Send Help” and even “Shelter.”

The only other decline was for the self-distributed “Iron Lung.”

“Melania” is also the subject of speculation about its overall ticket sales. There are many offers for group sales, and possible sales of tickets for audience members who don’t show up — they’re just buying tickets online but not actually going to theaters or sitting through the panned film.

Indeed, none of the “Melania” ticket sales make sense. The only shows with sales are senior citizen discount screenings in the afternoons, and in the South or red states.

But all that may be over. Today, the 4:35pm show in Palm Beach is empty. See below.

 

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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