Tuesday, April 16, 2024

The Strike Ends: The Rush to Promote Movies for the Oscars Is On, Get Ready for a Flood


Even though Bradley Cooper’s “Maestro” played at the Venice and New York Film Festivals, it still hasn’t had a lot of ballyhoo. Cooper wasn’t even allowed to speak the New York Film Fest even though he directed and starred in the movie. SAG strike rules forbade it.

But with the strike over, Netflix — like all the studios — are ready to turn on the spigot of publicity. This isn’t just for box office, but for awards season. In less than a month, nominations will be announced for the Critics Choice Awards and some kind of Golden Globes. Also, the NY Film Critics and other cities’ critics groups will be making decisions.

We’re finally going to hear from Cooper and co-star Carey Mulligan, who’s so sensational in the biopic marriage story of composer Leonard Bernstein.

We’re probably going to be hearing from and seeing the casts of a lot of movies that opened during the strike including “Killers of the Flower Moon,” “Barbie,” and “Oppenheimer.” They’ve been silent since mid July.

And the end of the strike makes it a lot easier for all the talk shows, as well as “Saturday Night Live,” to give a retroactive push to the films. You can only imagine the jostling among bookers to get Leonardo DiCaprio, Robert De Niro, Margot Robbie, Ryan Gosling, and so on.

Who loses in this revived PR machine? The directors. They’ve been doing all the heavy lifting for months, answering questions, posing for pictures, etc. They did yeoman service, but now it’s time to step back and let the beautiful people they cast in their films take over.

On this year’s red carpet, when a star is asked. What are you wearing? The answer will be: a grin.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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