Tuesday, April 16, 2024

Tears for Spears: Britney’s Hoped for Hit New Single with will.i.am, “Mind Your Business,” Fails to Launch


First, Madonna had this problem. She tried to kickstart her career with a duet featuring Sam Smith. Remember “Vulgar”? It sold around 30,000 copies, mostly streaming.

Now, Britney Spears faces a similar dilemma. Her new duet with will.i.am, called “Mind Your Business,” is a stiff.

Released last Thursday night, “Mind Your Business” is at number 45 on iTunes, and nowhere on the Apple streaming chart. On Spotify it’s’ had about 2.6 million streams. It’s also not on the Spotify Top 50 daily chart for streaming songs.

Britney had a novelty hit last year when Elton John welcomed her on to a remake of “Tiny Dancer.” But that had the advantage of being an existing song. “Mind Your Business” is the 4th time Britney and will.i.am have recorded together. But unlike his Black Eyed Peas songs with Fergie, this isn’t an actual song. It’s a dance track with Britney sometimes saying the word ‘bitch’. This worked for her a long time ago, but now it’s an outdated idea.

If Spears is going to make a new album, she has to get actual songs. She needs songwriters like Diane Warren or Max Martin. She needs a producer with a vision. Putting out one offs is not going to get her anywhere.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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