Thursday, February 22, 2024

Grammys: Beyonce’s “Renaissance” May Not Be Adele’s Concern As Sales Were Far from 1 Million Copies (Bad Bunny Alert!)


The Grammy race is underway with nominations coming next month. There’s a lot of speculation about the Album of the Year nominees. Some pundits are hoping to position another Beyonce vs. Adele deathmatch as both divas released records this past year.

But Beyonce’s “Renaissance” was not much after all. Total sales failed to reach the 1 million mark. The magic number so far is only 816,000. “Renaissance” was just not as popular as Beyonce or her record company would have liked.

So Adele may not have to worry about Beyonce at all. Indeed, Adele’s real competition is coming from within her own company. Harry Styles’ “Harry’s House” is really the success story of the year. Sony has sold 1.8 million copies. Plus the lead single, “As It Was,” has been a monster hit. And the second single, “Late Night Talking,” is doing very well. If I were Adele, I’d be more worried about having to lease space in “Harry’s House.”

As for Adele, her “30” album had a big start and a quiet finish. She got one big hit out of it– “Easy On Me” — and sold about 2.7 million copies in the last year. After a disastrous PR deal on those Weekends with Adele– all cancelled — she’s got a fresh slate starting soon. She actually plays a show on Saturday, February 4th, the night before the Grammys. After that show Adele will be placed in a Ziploc bag and carried on a cashmere pillow by dragons from Westeros to the Staples Center Arena in Los Angeles where she’ll feed on Sony Music interns raised only on Johnny Mathis records until showtime.

Will there be a spoiler in the group like this past year’s win by Jon Batiste? Yes. That would be Bad Bunny, whose “Un Verano Sin Ti” has outsold everyone with 3 million copies. He’s massive international hit, and could very well steal the whole deal. He’d be the first Puerto Rican act to do so. Remember, you heard that here first.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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