Monday, May 27, 2024

Liberty Biberty Out: Tanner Novlan’s Character Killed Off Soap “Bold & Beautiful” After Little More Than a Year


Believe it or not, one of the most popular stories on this site was about a commercial actor named Tanner Novlan.

Novlan appeared in a very funny insurance commercial for Liberty Mutual a couple of years ago. He’s a kind of nitwit actor who can’t remember the words being fed to him by the director. He calls the company “Liberty Biberty.”

From the commercial he was hired to be on the CBS soap “The Bold and the Beautiful.” He played a doctor with unspecified skills, which is normal for soap doctors. They are often cardiac surgeons who also open brains.

Sadly, Novlan’s character, Finn, was killed off the show last week. Apparently, his mother shot him dead. Well, why not?

This must have been in the air. For the last several weeks, the Liberty Mutual commercial started playing again everywhere after having been off the air for about a year.

Novlan is funny in the commercial. I doubt his sense of humor was utilized on “The Bold and the Beautiful.” May his next gig be in an actual comedy.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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