Thursday, June 25, 2026

Liberty Biberty Out: Tanner Novlan’s Character Killed Off Soap “Bold & Beautiful” After Little More Than a Year

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Believe it or not, one of the most popular stories on this site was about a commercial actor named Tanner Novlan.

Novlan appeared in a very funny insurance commercial for Liberty Mutual a couple of years ago. He’s a kind of nitwit actor who can’t remember the words being fed to him by the director. He calls the company “Liberty Biberty.”

From the commercial he was hired to be on the CBS soap “The Bold and the Beautiful.” He played a doctor with unspecified skills, which is normal for soap doctors. They are often cardiac surgeons who also open brains.

Sadly, Novlan’s character, Finn, was killed off the show last week. Apparently, his mother shot him dead. Well, why not?

This must have been in the air. For the last several weeks, the Liberty Mutual commercial started playing again everywhere after having been off the air for about a year.

Novlan is funny in the commercial. I doubt his sense of humor was utilized on “The Bold and the Beautiful.” May his next gig be in an actual comedy.

 

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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