Tom Brady and the Buccaneers weren’t the only winners tonight.
So was The Weeknd.
The R&B pop star was already having chart success with his “After Hours” album and “Blinding Lights” single. They were the number 1 sellers of 2020.
But after The Weeknd’s sensational Super Bowl performance Sunday night, all the records are soaring.
Five of The Weeknd’s singles went into the top 10 on iTunes. He takes up eight more spots right now on iTunes top 100.
On the iTunes album chart he has four of the top 10. The Weeknd has five more spots in the top 100.
To the credit of The Weekend’s Canadian XO Records, they dropped a greatest hits package on Friday called “The Highlights.” Their star sang many of the songs on the album tonight. The marketing was nicely tied together in a package. Republic Records, the hottest label in the land, distributes XO with Universal Music. It’s going to be quite a chart week for the them and for Abel Makkonen Tesfaye, aka The Weeknd.
The Weeknd’s performance couldn’t have been better. He sang live, looked and sounded great, was largely unadorned so it was clear the was the star. He really triumphed considering he was recently snubbed by both the Grammys and the NAACP. He doesn’t need them, you see. Nicely done.