Taylor Swift’s “Folklore” is big, there’s no doubt. Both clean and R rated versions are at the top of the charts all week. The album has great reviews.
But.
The initial projection from hitsdailydouble of 750K including streaming seems like it was a bit over enthusiastic.
Through Tuesday, Buzz Angle/Alpha Data has the actual sales at 192,300 for paid downloads. (There are no CDs on sale except through Swift’s website.) With streaming, the number is at 370,900.
We still have sales from Wednesday and today, which should bring the total to 500,000– nothing to sneeze at. But that early rush and hype seems to have dissipated as the days went on. It might have been more had Taylor been able to promote “Folklore” — as she does– on all media. But that’s impossible right now.
Stay tuned for the final count tomorrow. Still a big success for a surprise release with no marketing build up. But what marketing there is! Shazam!
