Monday, April 15, 2024

Taylor Swift’s “Folklore” Debut Will Still Be Big, But Sales Slowed Considerably During Week


Taylor Swift’s “Folklore” is big, there’s no doubt. Both clean and R rated versions are at the top of the charts all week. The album has great reviews.


The initial projection from hitsdailydouble of 750K including streaming seems like it was a bit over enthusiastic.

Through Tuesday, Buzz Angle/Alpha Data has the actual sales at 192,300 for paid downloads. (There are no CDs on sale except through Swift’s website.) With streaming, the number is at 370,900.

We still have sales from Wednesday and today, which should bring the total to 500,000– nothing to sneeze at. But that early rush and hype seems to have dissipated as the days went on. It might have been more had Taylor been able to promote “Folklore” — as she does– on all media. But that’s impossible right now.

Stay tuned for the final count tomorrow. Still a big success for a surprise release with no marketing build up. But what marketing there is! Shazam!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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