Sunday, July 21, 2024

Harry Styles Getting the Big Money Push to Super-Stardom: World Tour Set for 2020 Behind New Album


There’s a fine line between star and superstar. Harry Styles is getting the big money push now to turn into the latter.

Even though his first album did so-so, Harry’s last tour was a success. The former One Directioner proved he had the stamina to take it on and be in good spirits: no scandals with sex or drugs. No Justin Bieber-esque breakdowns.

And so today Styles has announced a world tour beginning next April. It’s called the Love Tour, designed to follow release of his new album, “Fine Line,” which comes out Friday, December 13th.

This weekend, Styles will host and be the musical guest on “Saturday Night Live.” That is BIG. It’s the second big marketing move, after his Labor Day Rolling Stone cover, announcing the intention to fill the space left by Justin Bieber when he semi-retired, and to take up the age range left by Justin Timberlake.

Sony is betting a lot on Harry Styles even though the first single from his new album, “Lights Up,” was not a huge seller. Its numbers break down to just 30,000 in paid downloads but boom up to a total of 345,000 including streaming. Spotify shows “Lights Up” with 94 million streams, making it his fifth most popular song on that platform. But the label must be enthusiastic about what we haven’t heard from “Fine Line,” to think that its songs are strong enough to support a huge world tour.

And so into the pop world, Styles will threaten to become his generation’s star, a sort of Leonardo DiCaprio of pop since the singer has also proven he can act seriously (see “Dunkirk”) and be naturally funny (“SNL”).

Even better news is that on the North American leg of the “Love” tour his opening act is the best “older” singer songwriter around, Jenny Lewis. She’s 43, and has never really gotten her due. A favorite of Elvis Costello, a close pal of Bill Murray, Lewis once fronted a great group called Rilo Kiley. Her songs are an absolute pleasure, and this will bring her to a wide audience.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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