Friday, July 12, 2024

Tale of the Videos: Taylor Swift Scores 71 Mil YouTube Views for “Me!” vs. Madonna’s 9 Mil for “Medellin”


This week, Taylor Swift and Madonna, each the biggest female stars of their respective generations, dropped new, expensive videos to promote new singles.

Swift has a duet with Brendan Urie of Panic at the Disco called “Me!” It’s about…her.

Madonna has a duet with Maluma, the Colombia pop star, called “Medellin.” It’s about…her.

With a 30 year span between them, Madonna and Taylor are linked. Their main differences: Swift does actually write her own songs, plays instruments, and can sing without much help. But then Madonna is the bad girl to Swift’s goodie two shoes. And Madonna has challenged the culture on every level.

Nonetheless, it’s 2019. Swift’s young voice is what radio listeners of her generation want to hear. Since Thursday night, Swift has scored 71 million views on YouTube. The single is number 1 on iTunes.

Madonna’s single is not on the iTunes top 100. And the video has been 9 million times. Swift has taken the “Me” out of “Medellin.” All that’s left is Dellin, whatever that is.

Madonna isn’t the only older artist who’s suffering. Bruce Springsteen released a single Thursday night. It’s number 18 on iTunes. Plenty more have released music that’s made a brief appearance on the charts, then vanished. That’s the way it is now. Mariah Carey, for example, is still trying to revive her “Caution” album with remixes of the songs. Unfortunately, that’s over.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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