Wednesday, April 24, 2024

Fifty Shades of Profit: “Freed” Ending to Trilogy Handcuffs $5.6 Mil in Thursday Night Previews


We all like to snicker at the “Fifty Shades of Grey” series. It gets terrible reviews. Right now it’s at 10 on Rotten Tomatoes.

But last night part 3– “Fifty Shades of Freed”– drew $5.6 million in preview showings. That’s roughly what Part 2 did in previews. “Fifty Shades Darker” scored a total worldwide $381 million, $114 million of that in the US. There was no restraining it!

Remember, “Freed” was shot simultaneously with “Darker,” so the costs are way down for this last go round. “Darker” made $21.4 mil on its Thurs-Fri total opening. So we’ll see how the new one has done in the AM. There’s not much out there this weekend as everyone waits for “Black Panther.” Considering how nasty the critics have been (not me) to Clint Eastwood, if “15:17 to Paris” makes anything this weekend, it’s a success. Go see it for yourselves.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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