Jay Z’s troubled Tidal HiFi is really in…trouble.
They’re currently giving away a six month subscription for as little as $3.99. If you buy one CD at Best Buy between now and Saturday night, you get the service included.
I checked the Best Buy site. You can buy Beyonce’s “Dangerously in Love,” for example. for $3.99, and bang, you’re in. Basically, Tidal is giving itself away for free.
If like most people you have Spotify or Pandora, you obviously don’t need Tidal. And the idea is to go in and then upgrade to their hi-fi downloads. But that’s a waste of time for listening to music on a phone through ear plugs.
But Tidal continues to founder like a flounder, they’ve got to think of something. Free sounds good. Just make sure you remember to press the kill button after six months.