SUNDAY UPDATE  It was a weekend total of $20 mil for “Ouija,” $14 mil for “John Wick” and $13 mil for “Fury.”

Producer Jason Blum has done it again. His “Ouija,” a movie based on the Hasbro game, was number 1 on Friday night. The low budget horror film has no stars. But it beat Keanu Reeves in “John Wick” and Brad Pitt in “Fury” handily. “Ouija” took in over $8.3 million vs. $5.4 mil plus for Keanu and $4 mil plus for Pitt.

Blum, who got his start at Miramax under the Weinsteins, is responsible for the “Paranormal Activity” Series– movies that cost around $5 million and gross up to $100 mil in some cases.

“Ouija” is based on the board game with the Ouija board and a lot of imagination. You ask the board questions and see what an unseen hand spells out. In this case, for Universal, it spells out sequels galore.

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Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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