Friday, July 3, 2026

“X Factor” Ratings Rocked: Beaten Handily by Sitcom Reruns, Big Brother

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This week may be a key one for Simon Cowell’s “The X Factor” show. Last week, upon its return, “X Factor” was beaten handily on both o fits nights. On Wednesday, “X Factor” lost to “Big Brother.” On Thursday, the talent show took a beating from a rerun of “The Big Bang Theory” on CBS. You can only imagine what happens when “Big Bang Theory” comes with new shows against “X Factor.”

The fact that Cowell’s show is sinking may be just part of the overall downward trend of these competition shows. “American Idol” faces extinction next winter if it doesn’t have a revival. “X Factor” was supposed to be its successor. First the rerun beat it. Then “Big Brother” had 6.49 million viewers in the second hour of “X Factor.”

(Two things there– one, how is it possible anyone would watch two hours of “X Factor” without killing themselves? And second, it’s not like “Big Brother” is “Downton Abbey” or “Breaking Bad.” Maybe the viewers were mental patients, a la the famous Nielsen family joke “Mary Hartman, Mary Hartman”.)

Will “X Factor” find some interesting contestants and take off? Or are in for the weekly show in decline story? Stay tuned…

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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